As an Editor for an online magazine, I get to try out different products to test its efficacy and write articles which is informative and engaging for our readers. I write, mostly. Yet when it comes to a stellar product, it’s no holds barred when it comes to creative execution with the right amount of wordplay. I’m extremely blessed to have been able to work with various PR agencies and the respective brands in crafting content - had fun ideating and producing all of them for editorial features.